Privacy policy
Last updated: 2026-06-09. Imported and modernized from the legacy website (originally dated 2011-12-10). Platform references updated for the Shopify-hosted storefront.
Privacy Notice
What information do we collect?
We collect information from you when you register on our site, place an order, subscribe to our newsletter, respond to a survey, or fill out a form. Any data we request that is not required will be specified as voluntary or optional.
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, or payment information. You may also visit our site anonymously.
Like most websites, we use cookies to enhance your experience, gather general visitor information, and track visits to our website. Please refer to the “Do we use cookies?” section below.
What do we use your information for?
- To personalize your experience — your information helps us respond to your individual needs.
- To improve our website — we continually improve our offerings based on the information and feedback we receive from you.
- To improve customer service — your information helps us respond more effectively to your requests and support needs.
- To process transactions — your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever without your consent, other than for the express purpose of delivering the purchased product or service requested.
- To send periodic emails — the email address you provide may be used to send information and updates pertaining to your order, occasional company news, updates, promotions, and related product or service information. Every email includes unsubscribe instructions.
How do we protect your information?
Our online store is operated on the Shopify platform, which uses Transport Layer Security (TLS) encryption for all transmissions and processes payments through PCI-DSS compliant payment providers. After a transaction, your sensitive payment information (credit card numbers, etc.) is not stored on our servers.
Do we use cookies?
Yes. Cookies are small files that a site or its service provider transfers to your computer through your web browser (if you allow) that enable the site's systems to recognize your browser and capture and remember certain information.
Analytics and session replay (Microsoft Clarity)
We partner with Microsoft Clarity to understand how visitors use and interact with our website through behavioral metrics, heatmaps, and session replay. Clarity may record actions such as mouse movements, clicks, scrolls, and the pages you view, using cookies and similar technologies. We use this information to identify usability issues, improve our store, and protect against fraudulent or malicious activity. Sensitive information you enter into forms — including your name, email address, mailing address, and payment details — is masked and is not captured in these recordings. This data is processed by Microsoft on our behalf in accordance with the Microsoft Privacy Statement. You can limit cookie-based tracking through your browser settings.
Do we disclose any information to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. Current trusted processors include Shopify (storefront and checkout), our delivery partners, and analytics providers such as Microsoft Clarity. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect our rights, property, or safety.
Third-party links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked sites.
California Online Privacy Protection Act (CalOPPA) Compliance
Because we value your privacy, we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We will not distribute your personal information to outside parties without your consent.
California Consumer Privacy Act (CCPA) Rights
California residents have the right to request access to, correction of, or deletion of their personal information, and to opt out of the sale or sharing of personal information. To exercise these rights, email us at the address below or visit our Your Privacy Choices page.
Children's Online Privacy Protection Act (COPPA) Compliance
We are in compliance with the requirements of COPPA. We do not collect any information from anyone under 13 years of age. Our website, products, and services are all directed to people who are at least 21 years of age.
CAN-SPAM Compliance
We have taken the necessary steps to ensure that we are compliant with the CAN-SPAM Act of 2003 by never sending out misleading information and by providing clear unsubscribe options in every commercial email.
Online Privacy Policy Only
This online privacy policy applies only to information collected through our website and not to information collected offline.
Your Consent
By using our site, you consent to our privacy policy.
Changes to our Privacy Policy
If we decide to change our privacy policy, we will post those changes on this page. Policy changes will apply only to information collected after the date of the change.
Contacting Us
If there are any questions regarding this privacy policy you may contact us:
Mike's Liquors
5084 Mission Street
San Francisco, California 94112
United States
Email: orders@mikesliquors.com